X tests keeping the original post visible while viewing links, starting with iOS

Nikita Bier, X's head of product, posted on his X account that they are starting an iOS test to let followers easily react to the original post while viewing a link.

Bier referenced complaints that posts with links get lower reach, stating this is because the browser covers the post, causing users to forget to like or reply to the original post.

As a result, X cannot obtain clear signals about whether the content is good.

In the new test, to get better signals, the original post will remain visible in a collapsed state at the bottom of the screen while viewing the link, allowing you to react to the post while reading the link.

We're testing a new link experience, starting on iOS -- to make it easier for your followers to engage with your post while browsing links.

For creators, a common complaint is that posts with links tend to get lower reach. This is because the web browser covers the post and… pic.twitter.com/oWraLpPwji

— Nikita Bier (@nikitabier) October 19, 2025

Bier also said in replies to other users that posts with links are not being deboosted, rejecting the notion that linked posts are penalized.

For details, see this article.

Is “posts with links are penalized” on X a myth? Head of Product denies it

Among some users, a theory has been spreading that when you post on X with a link, the algorithm down-scores it, making the post less likely to gain traction. However, X Head of Product Nikita Bier posted “Links are not deboosted” on his own X account, denying this theory.

October 20, 2025

Bier said, "the post should stand alone as great content so write a solid caption" emphasizing that captions remain important even as the new test begins.