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X launches new video editor on iOS, with new Android app set to reach all users this month

Image showing the new video editor in the X app for iOS
Image: Nikita Bier

X has released a new video editor and recording feature for its iOS app. The new video editor lets you use segmented recording, green screen, customizable captions, and other tools from inside the X app.

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X gets a new video editor on iOS

Nikita Bier, head of product at X, announced that the company has released a new video editor and recorder for the X app on iOS.

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The new video editor supports green screen, so you can record a video with a post on X or a photo or video from your camera roll as the background.

It also supports segmented recording. You can pause while shooting and record a video across multiple takes.

After recording, you can trim a video to a specific length, overlay auto-generated multilingual captions, and customize how those captions look.

X has packed a lot into the new video editor, and some creators may be able to produce certain videos without leaving the X app.

Android version will arrive with the new app this month

At the time of writing, X offers the new video editor only in the X app for iOS.

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When asked why X did not release the Android version on the same day, Bier said the company has been rewriting its Android app, which made it hard to maintain feature parity with other platforms.

According to Bier, X plans to release the rewritten Android app to all users this month. After that, the company should be able to launch new features on Android at the same time as iOS or soon after.

Why did X launch the new video editor?

Before this new video editor, X released React with Video, a feature that lets you record a video with a post in the background.

In response to comments that X has been strengthening its video features and turning into TikTok, Bier said X wants users to create original videos on the platform.

According to Bier, posts with video account for close to half of impressions on X, but many videos from top accounts reuse clips that other users posted in the past. Some accounts even repost videos that went viral five years ago.

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Bier said this kind of reused content hurts both the user experience and the business.

He added that by offering X’s first practical video editor, the company can help users create original videos on X that do not exist on other platforms.

Bier also said that when X ran an experiment with 3% of users and removed the top 30 revenue-sharing accounts from the For You timeline, both time spent on X and daily active users increased.

Allegra Jacchia, who works on creator products at X, also said after the new video editor launched that X’s top priority is to help creators make original content and earn from it.

My analysis

Over the past few months, X has released a series of creator-focused features.

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In April, X released a new image editor in its iOS app. The new image editor lets you draw by hand, add text, use Grok-powered image editing, and apply blur.

Bier and Jacchia have often said that they want to reward creators who make new, original content rather than steal other people’s content. X has also been shutting down monetization for accounts that earn money by stealing other people’s content.

By releasing tools such as this video editor that make it easier to create original content on X, the company appears to be trying to support creators who produce original work.

Bier’s comments also matter because he addressed a long-running issue: Android app features often arrive later than their iOS counterparts.

Since the Twitter era, X has often released new features only on iOS, while the Android app has had to wait for them.

I believe Bier was referring to X Lite, or “New X Android,” when he mentioned the new Android app.

X has already released X Lite, a version of its Android app rewritten from scratch.

The existing X app for Android also includes a “New X Android” switch that lets you move to the new Android app.

I have used X Lite since its early release period.

In its early days, X Lite lacked some features from the conventional X app for Android and felt slow, which made it impractical. Now it offers more features than the conventional app and runs more smoothly.

For example, X Lite currently lets you keep the Like and Repost buttons visible while opening a link, change the app’s accent color, and proofread posts with Grok. The conventional Android app did not offer those features.

React with Video has also come to X Lite recently, while the conventional X app still does not support it.

X Lite also has a stronger design. I moved almost entirely to X Lite a few months ago, and I rarely open the conventional X app now.

The app still has issues: it cannot post long Japanese posts, and it does not appear in the OS share sheet. However, X is working on a fix for the former issue, and I think X Lite is close to being ready for all users.

Verification details and sources

Verification environment

  • OS: Android 17
  • Device: Google Pixel 8
  • App: X Lite version 12.7.3-release.01

Verification details

I used the conventional X app for Android and the new X Lite app as part of my daily routine for several months, and confirmed that X Lite has more features than the conventional app, offers a better design, and runs more smoothly.

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I've been using JavaScript more than my native language since birth. I am nowhere and everywhere on the internet.

I build web apps and browser extensions in TypeScript as a web frontend programmer. I released Shadowban Scanner, a tool that detects shadowbans on X, and Restore Link Card, a tool that brings back link cards. Media outlets in Japan and abroad covered both tools. For iGEM 2023, I built the Wiki for Team Japan-United and helped the team win the Grand Prize. On my blog, I cover news about X and social media, test and troubleshoot bugs, and share frontend development insights.